NATURYL is a brand created by musician, singer & songwriter Niykee Heaton. After stepping onto the music scene by uploading viral videos of her acoustic lullabies, Niykee grew a massive cult-following and dubbed her clan the "Naturyl Born Killers". Aside from becoming an overnight YouTube sensation, Niykee quickly gained notoriety as a style icon to her devoted fanbase. She turned heads when she designed and handmade the stage outfits worn by herself and her back-up dancers on her first US tour. Wearing distinct and often custom styles, Niykee had her fans and followers begging for the intimate details of her wardrobe.

"Growing up tall & curvy, it was impossible to find clothes that not only fit but actually made me feel confident in my skin. I was tired of settling for brands that only half-fit, so I decided to make my own."

Niykee launched NATURYL BY NBK in 2018, debuting a line of ultra-flattering, curve-conscious loungewear, activewear and shapewear. The collection includes leggings, bralettes, shorts, dresses, lingerie and accessories, all designed to gently support, contour, smooth & highlight your favorite assets while feeling like a true second-skin.

We are a family here at NATURYL. A proud small business, run by people who really care.